3 lectures, ~2 hours each
3 digital printable workbooks, totalling 30+ pages. Each workbook, corresponding to each class, takes you through a series of readings and writing exercises to create a tangible business plan for you.
Lifetime access to class replays
If you’ve always thought about starting your own business one day, what are you waiting for? The first step is cultivating the entrepreneurial mindset. This course is your starting point to get those ideas flowing, and start creating a tangible plan for action.
Think like an entrepreneur.
We’ll start by easing into the entrepreneurial mindset: rules to live by and qualities to embody to set you up for success. Then, we’ll thoroughly workshop your personal branding through its optics, values and visibility. Homework for this class includes setting up your own branding kit.
Build trust with your audience.
Create a strategy to guide your audience through a complete experience from the moment they come across your brand. We’ll cover rules for building your brand’s value, the 9-step client experience and how to nurture your audience.
Solidify your mission and your messaging.
Learn how to come up with different types of content for various platforms based on your brand messaging. We’ll cover how to tap into authenticity to create original content that feels true to your brand (and your brand only). Finally, I’ll walk you through exactly how to strategize your content calendar to optimize your sales.
I’ve gone through Entrepreneurial Spirit several times because it’s about the true essence of business: who you have to be to creatively & consistently share your gifts. It combines the tangible, strategic steps while also incorporating the energetics and mindset of business.
Jane beautifully highlights how branding, messaging, and community are the foundations of our success. I recommend this program to anyone who is just starting out, or who has been building a business for awhile and is looking for a fresh perspective.
The evolution of Jane’s business has been a shining example for me as I navigate the entrepreneurial space and I love getting to learn from her 10+ years of experience. There’s a deep level of embodiment that goes beyond sharing about $10k months.